720p, 1080p or 4K: which quality to choose for your advert

You choose the quality on the pay screen, and the price is shown for each before you pay.

• 720p (HD): sharp on every phone, and the lightest to send on WhatsApp.
• 1080p (Full HD): the standard for TikTok, Reels, YouTube and ads. Choose this if unsure.
• 4K (3840 × 2160): for TVs, big screens, cinemas and brands that want the very best.

Whatever you choose, the finished film streams at the right quality for each viewer's connection, and you can download the full file.